To utilize in harmony all apparatus of government media to effectively disseminate information, educate and entertain the public, using the electronic, print media and interpersonal communication channels.
01To be the best organ of the State for the promotion of positive values, its image and overall endowment to Cross Riverians, Nigerians and the Diaspora.
02To ensure that all Cross Riverians at home and in Diaspora are adequately mobilized and informed through the Mass Media by 2040.
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